Malcolm Poynton
Global CCO at Cheil Worldwide
London, 英国
标题Xmas Bauble of Friendship
广告公司
广告战役 SapientNitro Social Media Engineered Christmas Bauble Of Friendship
广告主 SapientNitro
品牌 SapientNitro
首次发布日期 2012
行业领域 广告与传播
剧情简介 What if we can gift our clients and prospective clients something that gives them a moment of joy amongst the mayhem at Christmas ?If we could create something that celebrated an individual's social connections, we knew we'd be onto something good. However data, in it's raw form can be hard to appreciate, so the challenge was to create something that tangibly brought those digital connections to life. Using a 3D printer was an obvious choice; we'd be able to mass produce a high quality at an affordable price, creating a personalized gift for our entire audience. The Christmas Bauble did a fantastic job of showcasing our creative and innovative credentials but also caused a buzz online as well. The websites PFSK, Little Black Book and Mashable ran articles at the same time, as well as Creative Review who picked up on the news and sited the work as one of the first examples to transform an individuals social network data into a 3D printed object 
媒体类别 案例研究
长度
首席创意官
创意总监
创意总监
文案
美术指导
广告公司制片

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started