| 标题 | Ladbrokes TV Campaign for Cheltenham Racing Festival |
| 广告公司 |
Publicis Sapient London
|
| 广告战役 |
Game On
|
| 广告主 |
Ladbrokes
|
| 品牌 |
Ladbrokes
|
| 首次发布日期 |
2012 / 3
|
| 行业领域 | 文化、休闲及体育
|
| 广告口号 | Ladbrokes as the go-to bookmaker |
| 剧情简介 | Sapient has created a new 30” TV ad and a series of 10” sponsorship spots to promote Ladbrokes as the go-to bookmaker at this year’s Cheltenham Festival. The ads launched on March 13th and will be on air throughout the duration of The Cheltenham Racing Festival running (March 13th - 16th on all major terrestrial and digital channels. The spots will support the racing coverage on ATR (At The Races) and RUK (Racing UK). The new Ladbrokes campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. |
| 哲学 | The Ladbrokes TV campaign features Tiziano Crudeli, the passionate Italian commentator and face of Ladbrokes, who is sharing his excitement for Ladbrokes free bets with other racing punters. While enthusing about the offer, Tiziano interrupts English horse racing pundit and eccentric, John McCririck, as he attempts to deliver the latest racing odds to camera. The spot ends with the two characters battling to be heard, with entertaining results. |
| 媒体类别 |
电视
|
| 制作公司 |
Crossroads Films UK
|
| 摄影指导 |
Michael Wood
|
| 导演 |
Russell Bates
|
| 广告公司制片 |
Stephen Worley
|
| 战略企划 |
Chris Baker
|
| 客户总监 |
Kate Ilott
|
| 客户总监 |
George Porteous
|
| 文案 |
Claire Baker
|
| 美术指导 |
Laura Fisher
|
| 创意总监 |
Justin Barnes
|
| 创意总监 |
Ben Callis
|
| 首席创意官 |
Malcolm Poynton
|