Nike Women - "What will they say about you ?"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, 荷兰

奖项

20255

品牌: Nike Women
国家: 荷兰

广告主: Nike

标题	What will they say about you ?
Brief	“What will they say about you?” is a question many young Arab women are asked if they push boundaries beyond social norms. Nike’s film challenges this situation by highlighting five women who have achieved personal success by defying convention. The role models depicted are parkour trainer Amal Mourad, figure skater Zahra Lari, pop singer Balquees Fathi, fencer Inès Boubakri and boxer Arifa Bseiso.
广告公司	Wieden + Kennedy Amsterdam
广告战役	What will they say about you ?
广告主	Nike
品牌	Nike Women
首次发布日期	2017 / 3
行业领域	服装、时装和鞋类
剧情简介	“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms. Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personalsuccess through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region. The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso. Currently, there is a global decline in activity amongst children, and girls face an even greater number of barriers. They are more likely than boys to lack confidence in their skills and feel self-conscious about their bodies; and many girls around the world are culturally discouraged from being physically active. Launched just ahead of International Women’s Day 2017 (March 8), the ‘What will they say about you’ filmaimed to change perceptions by inspiring women in the Middle East that there is a world of firsts for the taking, and to encourage them to leap over life’s obstacles and get active - regardless of societal, physical or culturalbarriers.
媒体类别	电视
长度	70 seconds
市场	英国
执行创意总监	Eric Quennoy
执行创意总监	Mark Bernath
制片	Cathy Hood
Head of Broadcast Production	Joe Togneri
执行制片	Matthew Fone
导演	David Wilson
文案	Evgeny Primachenko
Group Account Director	Kathryn Addo
Head Of Planning	Martin Weigel
设计师	Joe Burrin
Art Production Director	Maud Klarenbeek
Art Producer	Stacey Prudden
美术指导	Vasco Vicente
Broadcast Producer	Karen Whitehouse
Studio Artist	Noa Redero
摄影指导	Benoit Soler
创意总监	Al Merry
Business Manager	Kacey Kelley
Planning Director	Stephane Missier
客户总监	AMBER MARTIN
项目经理	Loes Poot
Director of Communication and Digital Strategy	Greg White
客户经理	Molly Rugg
Broadcast Producer	Soey Lim
客户企划	Jocelyn Reist
Studio Director	Lizzie Murray
设计师	Steele Bonus
创意总监	Craig Williams
Junior Planner	Anna Leonte
设计师	Anna Kiosse
设计师	José Bernabé
制作公司	Riff Raff Films