Mal Ward
Managing Director/Partner at Mars, Inc.
Santa Monica , 美国
标题Unexpectedly Human 3
广告公司
广告战役 Unexpectedly Human
广告主 TD Bank, N.A.
品牌 TD Bank
首次发布日期 2019 / 1
行业领域 银行、金融、法律和保险
哲学 TD Bank teamed up with TBWA\Chiat\Day New York to develop the new brand positioning ‘Unexpectedly Human,’ which sets out to defy consumers expectations of what a bank can be. The new campaign champions everyday human insights, and aims to contrast the stuffy, apathetic attitude you'd expect to find at your average bank. The launch of Unexpectedly Human comes to life in a multi-channel campaign that spans key markets in TD's regional footprint. Shot with director Matt Aselton, the campaign includes three unexpected TV spots. The large-scale OOH component, including takeovers of New York City’s Grand Central Terminal, DC’s Union Station, Boston’s Park Street, Philadelphia’s Dilworth and other key sites in and around TD Bank’s east coast markets, uses 100+ hyper-localized targeted messages to underscore TD Bank’s congenial approach to banking and keen human understanding of their customers in each and every community they serve. Whether it's replacing your lost debit card, saving you from remembering a hundred different passwords, or catching our bankers while they have a little fun, TD Bank showcases what it means to be a treated like a human.
媒体类别 户外广告
Chief Marketing Officer (CMO)
SVP, Brand, Channel, Community & Field Marketing Strategy
VP, Manager, Brand Strategy & Advertising
首席创意官
执行创意总监
执行创意总监
文案
美术指导
文案
Assoc. Creative Director
文案
Creative Director
Creative Director
文案
Associate Copywriter
Copywriter
Copywriter
Designer
Head of Production
执行制片
Producer
Assoc. Producer
Business Manager
Traffic Manager
President
Group Account Director
Account Director
客户经理
项目经理
Group Planning Director
Group Planning Director
Planner
Planner
Content Manager
Social Marketing Manager
制作公司
Director
执行制片
执行制片
Producer
Edit
剪辑师
执行制片
Producer
Asst. Editor
Color
Colorist
Audio Mix
音频工程师
音频工程师
Motion Graphics
Finishing
Music licensing
Music Track

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