Milos Obradovic
Executive Creative Director at AKQA (copy), Milan
Toronto, 加拿大
标题Go with the Fake
广告公司
广告战役 Deisel: Go With the Fake
广告主 Diesel
品牌 Diesel
Posted11月 2018
行业领域 服装、时装和鞋类
剧情简介 During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media.

Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage.
媒体类别 案例研究
首席创意官
执行创意总监
执行创意总监
Digital Creative Director
Digital Creative Director
文案
美术指导
广告公司制片
广告公司制片
Business Manager
客户总监
客户总监
Social Media Manager
Client Services Director
战略企划
客户经理
制作公司
导演
制作公司制片
Production Supervisor
Production Assistant
剪辑公司
剪辑师
制作公司制片
Audio Record
Mix
音乐
音乐
Creative Agency

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