Daniel Harvey
Chief Creative Officer at Zone
London, United Kingdom, 英国
标题Overdraft Cost Calculator
广告公司
广告战役 RBS Digital Brand Revitalization
广告主 The Royal Bank of Scotland
品牌 The Royal Bank of Scotland
首次发布日期 2014 / 7
剧情简介 We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites.
The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience. 
媒体类别 网站
Creative Director, Experience Design
Associate Creative Director, Visual Design
Associate Creative Director, Experience Design
Senior Account Director
Delivery Lead
项目经理
Senior Art Director
项目经理

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started