标题 | Mobile Website Redesign |
广告公司 | Publicis Sapient |
广告战役 | RBS Digital Brand Revitalization |
广告主 | The Royal Bank of Scotland |
品牌 | The Royal Bank of Scotland |
首次发布日期 | 2014 / 7 |
行业领域 | 银行与金融服务、投资、证券服务 |
剧情简介 | We revitalized the RBS and NatWest brands online by unlocking the creative capabilities of the new visual identity. Using unique design thinking and technology, we were able to deliver an improved experience across desktop, mobile, mobile apps, online banking and digital tools. This included art direction, content strategy, user experience and technology integration for both RBS and NatWest’s Personal and Private Banking sites. The design approach knits; Be human, Be relevant, Be clear and Be wonderful, creates a connected visual flow by knitting together contents to create a well branded, seamless experience and visual choreography. Unique shapes have been carefully used to help guide the user through the content and create visually well-connected journeys. There has also been an emphasis on clarity and legibility to help guide the user through the experience. By being positive, warm and “everyday”, the brand gives the customer a helpful online experience. |
媒体类别 | 网站 |
Creative Director, Experience Design | Daniel Harvey |
Associate Creative Director, Visual Design | Yandis Ying |
Associate Creative Director, Experience Design | Usman Sheikh |
Senior Account Director | Andy Male |
Delivery Lead | Kamal Robe |
项目经理 | Nick Sagar |
Senior Art Director | Gavin Howell |
项目经理 | Pari Sailo |