Jill Byrne
Marketing Director at Rothco | Accenture Interactive
Dublin 7, 爱尔兰
标题Ireland Fan Sees Green For The First Time
广告公司
广告战役 Ireland Fan Sees Green For The First Time
广告主 Irish Rugby Football Union
品牌 Irish Rugby Football Union
首次发布日期
行业领域 文化、休闲及体育
剧情简介 The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
媒体类别 案例研究
长度
Commercial Communication
Marketing Director
Communications Director
Digital Marketing Manager
Marketing Manager
创意总监
文案
Senior Account Executive
执行制片
Strategist
Assistant Producer
技术总监
Developer
UI Designer
数字项目经理
Social Lead
美术指导
Director of Marketing

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