| 标题 | Ireland Fan Sees Green For The First Time |
| 广告公司 | Rothco, part of Accenture Song |
| 广告战役 | Ireland Fan Sees Green For The First Time |
| 广告主 | Irish Rugby Football Union |
| 品牌 | Irish Rugby Football Union |
| 首次发布日期 | 2019 / 9 |
| 行业领域 | 文化、休闲及体育 |
| 剧情简介 | The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Commercial Communication | Damian Devaney |
| Marketing Director | Padraig Power |
| Communications Director | stephen mcnamara |
| Digital Marketing Manager | Barry Cunningham |
| Marketing Manager | Jessica Long |
| 创意总监 | Adam Crane |
| 文案 | Eoin Conlon |
| Senior Account Executive | Andy Williams |
| 执行制片 | Al Byrnes |
| Strategist | Bronagh O'Donovan |
| Assistant Producer | Hannah Gallagher |
| 技术总监 | Daire Lennon |
| Developer | Niall Eccles |
| UI Designer | Stephen Flynn |
| 数字项目经理 | Orlagh Daly |
| Social Lead | Colm Cusack |
| 美术指导 | Jake Viramontez |
| Director of Marketing | Helen Browne |