Valspar - "Outside the Lines"

FCB London

FCB London London, 英国

7901

品牌: Valspar
国家: 英国

广告主: Valspar

标题	Outside the Lines
广告公司	FCB London
广告战役	Outside the Lines
广告主	Valspar
品牌	Valspar
首次发布日期	2015 / 2
行业领域	油漆、油漆刷、木材保护剂、粘结剂
广告口号	Stop blending in and colour outside the lines. Say hello to Valspar.
剧情简介	The vibrant campaign urges us to remember what it was like choosing colours just because we loved them, that colour should be an expression of personality, to reflect our mood or create change in our lives. Who cares if a colour is fashionable or not? All that matters is if it means something to you. In an up-tempo TV film we see ‘colour ambassadors’ doing just this, and living their life through colour. Deadly Knitshade the graffiti knitter, the flamboyant Sue Kreitzman and the owner of neon light shop God’s Own Junkyard are all seen having fun with colour and embodying Valspar’s creative philosophy. Set to a voiceover from Imelda Staunton, the film ends with the line “stop blending in and colour outside the lines. Say hello to Valspar.”
问题	To support their UK & Ireland launch, through 360 B&Q stores nationwide, Valspar tasked FCB Inferno to help position them, the number 2 paint brand in North America, as the challenger brand in a market where they remain relatively unknown.
媒体类别	电视
长度	40 seconds
Soundtrack	Perpetuum Mobile
剪辑公司	Peepshow Post Productions
画外音	Imelda Staunton
制作公司	Bare Films
广告经理	Jane Ryder
执行创意总监	Gary Robinson
美术指导	Christopher Spore
文案	Cate Anderson
Managing Partner	Katy Wright
客户总监	Helena Georghiou
Head Of Planning	Shula Sinclair
制片	Shaun Nickless
媒介公司	Havas Media Network
制片	Helen Hadfield
剪辑师	Christen Iversen
后期制作	Angela Lucatoni
后期制作	Rushes
音频后期制作	Nick Davis
音乐	Felt Music