Eric Stern
Managing Director / Partner at Anonymous Content, Los Angeles
Culver City, 美国
标题The New Volvo XC40 With Care By Volvo
广告公司
广告战役 The New Volvo XC40 With Care By Volvo
广告主 Volvo
品牌 Volvo XC40
首次发布日期
行业领域 轿车
广告口号 By not owning things you are not owned by things
剧情简介 The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free.

To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things.
剧情简介 (原始语言) The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things.
媒体类别 电视
长度
Soundtrack My favorite things
音效设计公司
制作公司
Creative Strategy
广告公司制片
制片
执行制片
摄影指导
导演
后期制作
Grade
剪辑师
Sound Designer
音乐作曲家
音乐作曲家
客户主管
客户主管
客户主管
美术指导
美术指导
文案

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