Eric Stern
Managing Director / Partner at Anonymous Content, Los Angeles
Culver City, 美国
标题The Piccards
广告公司
广告战役 Wild Rabbit
广告主 Moët Hennessy
品牌 Hennessy
首次发布日期
行业领域 烈酒,加烈葡萄酒
剧情简介 Hennessy has launched The Piccards, the fourth iteration of the brand’s Wild Rabbit campaign. The new creative continues to bring to life the spirit of Hennessy’s ‘Never stop. Never settle.’ mantra, this time through the remarkable true story of the Piccards, a pioneering family of explorers whose relentless pursuits pushed the limits of potential and made history.In 1931, a Swiss physicist by the name of Auguste Piccard became the first man to reach the stratosphere. Nearly three decades later, in 1960, his son Jacques became the first to reach the deepest bottom of the ocean. This remarkable true story is the basis for Hennessy’s latest film. 
Told in fresh, cinematic style :90 film, The Piccards reimagines the individual achievements of the two men as one continuous journey up—a surreal, adrenaline-­spiked odyssey to the stratosphere and the deepest ocean depths. But at the core of the adventure is an incredible story about the bond between a father and son, the power of ambition and the will to achieve. Told in additional iterations of :60, :30 and :15 films, Hennessy tapped musician Nas to tell the story of the Piccards’ intergenerational Wild Rabbit chase – Hennessy’s metaphor for the relentless pursuit of achievement.The film was directed by Daniel Wolfe of Somesuch.Co. Part of Daniel’s vision was a collaboration with photography specialist Chris Parks - who’s abstract imagery has been in benchmark pieces such as Tree of Life and Gravity. Beyond Daniel’s attention to story and performance, there was a dedication from an early stage in achieving a unique, cinematic look to the film.  This was brought to life across all departments, from the incredible, research-based production design, to the capture of material on 35mm film. In the final stages of the process each frame was printed back to a film negative before final master.  
媒体类别 电视
长度
制作公司
Chairman
首席创意官
创意总监
创意总监
文案
美术指导
Head of Production
执行制片
广告公司制片
Chief Strategy Officer
Strategist
Strategist
Strategist
Strategist
Executive Group Director
客户总监
客户主管
客户经理
客户经理
项目经理
制作公司
导演
执行制片
执行制片
Head of Production
摄影指导
制作公司制片
摄影师
剪辑公司
剪辑公司 Trim
剪辑师
剪辑师
剪辑师
剪辑师
执行制片
制作公司制片
后期制作 The Mill
Head of Production
制作公司制片
音乐公司 Woodwork Music
音乐作曲家
音效设计公司 Q Department
Sound Designer
Sound Designer
Sound Designer
执行制片
制作公司制片

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