Daniel Ribeiro
媒介总监 at AlmapBBDO
Sâo Paulo, 巴西
标题MIA (Film Case)
广告公司
广告战役 MIA
广告主 Mars, Inc.
品牌 Whiskas
首次发布日期
行业领域 宠物食品、宠物保健产品及服务
哲学 While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity.
媒体类别 Product Design/Development
长度
首席创意官
执行创意总监
执行创意总监
执行创意总监
执行创意总监
执行创意总监
创意团队
创意团队
创意团队
创意团队
创意团队
RTVC
RTVC
Technology Production
RTVC
制作公司
导演
Assistant Director
Assistant Director
DP
执行制片
执行制片
制作经理
后期制作
剪辑师
Color Grade Company
音效制作
Music Director
Music Director
Producer Liaison
Producer Liaison
数字制片
数字制片
数字制片
数字制片
Art Buyer
Art Buyer
Content Director
Community Manager
Community Manager
Community Manager
Agency Liaison
Agency Liaison
Agency Liaison
Agency Liaison
Planning Team
Planning Team
Planning Team
Planning Team
Media Team
Media Team
Media Team
Approval Client
Approval Client
Approval Client
Approval Client

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started