| 标题 | Kevin Hart Press Conference |
| 广告公司 | R/GA |
| 广告战役 | Kevin Hart Press Conference |
| 广告主 | Nike |
| 品牌 | Nike |
| 首次发布日期 | 2016 / 8 |
| 行业领域 | 运动鞋 |
| 哲学 | Nike wanted to announce Kevin Hart’s big new run, ‘Hood to Coast’ and show a brand new audience there’s a fun side to running. A press conference flipped on its head. Kevin had the reporters, he had the audience. He was only missing one thing — the facts. The response was epic. Competing with the Olympics with no paid media we made record breaking social noise around the event. 17x more than any other year – 181m impressions. A regional race became part of pop culture and we introduced an apathetic audience to the world of running. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 英国 |
| Name of Social Influencer | Kevin Hart |
| Corporate Name of Client (if applicable) | Nike |
| Nike Global Brand Communications Director | Go Wakimoto |
| Nike Director Global Brand Communications | Alex Lopez |
| Nike Director | Darla Vaughn |
| NA Entertainment Marketing | Darla Vaughn |
| Nike Talent Relations Manager | Stacey Stafford |
| Director Business Affairs | Stephen Bernstein |
| Account Director | Steve Strong |
| Creative Director | Zack McDonald |
| 文案 | Nick Moss |
| 美术指导 | Dan Northcote-Smith |
| 美术指导 | Logan Kornhauser |
| 制作公司 | Ghost Robot New York |
| Director | Joey Garfield |
| Producer | Dawn Rose |
| Director of Photography | Sam Chase |
| Visual Designer | Amanda George |
| 剪辑师 | Chris Shimojima |
| Animation Lead | Thomas Parrinello |
| Executive Campaign Producer | Kira Doyle |
| Campaign Producer | Dami Kelekun |
| Executive Content Producer | Guy Helson |
| Content Producer | Elliot Freeman |