标题 | The Race Is On |
广告公司 | BBH Sport |
广告战役 | The Race Is On |
广告主 | London 2017 & IAAF World Championships |
品牌 | World ParaAthletics Championships and IAAF World Championships |
首次发布日期 | 2016 / 8 |
行业领域 | 运动队、体育活动 |
剧情简介 | The film opens with the nation’s favourite long-distance superstar and former World Champion, Paula Radcliffe, who sets about her daily run only to be overtaken by an eager member of the public in what transpires to be the nation racing to get to The Stadium, Queen Elizabeth Olympic Park. As the film continues, athletic greats including former World Record holder and Olympic medallist Colin Jackson, Paralympic gold medalists David Weir and Jonnie Peacock, and heptathlete Katarina Johnson-Thompson all find themselves in a race against the public man, woman, child and even lawnmower in tow – across the back drop of London, all eager to be part of 2017’s biggest event, back at the stadium which captured the nation in 2012. |
哲学 | The campaign is set to galvanise the nation and recreate the spirit and passion for major sporting events hosted in London |
媒体类别 | 电视 |
长度 | |
制作公司 | The Sweet Shop |
剪辑公司 | Tenthree |
后期制作 | Framestore |
音效 | Factory Studios |
演员/名人 | Paula Radcliffe |
广告经理 | Heather Reading |
Managing Partner | Luisa Fernandez |
创意团队 | Claire Stokes |
创意团队 | Maria Sousa Machado |
创意总监 | Matt Moreland |
创意总监 | Chris Clarke |
执行创意总监 | Ewan Paterson |
Strategy Director | Darius Karbassioun |
Business Leader | Luisa Fernandez |
客户总监 | Aymara Blanco |
导演 | Mark Albiston |
剪辑师 | Billy Mead |
执行制片 | Justin Edmund-White |