Matt Moreland
Assistant Director at Married to Giants
London, 英国
标题The Race Is On
广告公司
广告战役 The Race Is On
广告主 London 2017 & IAAF World Championships
品牌 World ParaAthletics Championships and IAAF World Championships
首次发布日期 2016 / 8
行业领域 运动队、体育活动
剧情简介 The film opens with the nation’s favourite long-distance superstar and former World Champion, Paula Radcliffe, who sets about her daily run only to be overtaken by an eager member of the public in what transpires to be the nation racing to get to The Stadium, Queen Elizabeth Olympic Park. As the film continues, athletic greats including former World Record holder and Olympic medallist Colin Jackson, Paralympic gold medalists David Weir and Jonnie Peacock, and heptathlete Katarina Johnson-Thompson all find themselves in a race against the public man, woman, child and even lawnmower in tow – across the back drop of London, all eager to be part of 2017’s biggest event, back at the stadium which captured the nation in 2012. 
哲学 The campaign is set to galvanise the nation and recreate the spirit and passion for major sporting events hosted in London
媒体类别 电视
长度
制作公司
剪辑公司
后期制作
音效
演员/名人
广告经理
Managing Partner
创意团队
创意团队
创意总监
创意总监
执行创意总监
Strategy Director
Business Leader
客户总监
导演
剪辑师
执行制片

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