| 标题 | Vinyl |
| 广告公司 | BBH |
| 广告战役 | Vinyl |
| 广告主 | Tesco |
| 品牌 | Tesco |
| 首次发布日期 | 2016 / 5 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores. To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl. The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs. |
| 媒体类别 | 平面 |
| 广告经理 | Alex Brittain |
| 广告经理 | Matthew Kay |
| 广告经理 | Ellie Woolmore |
| 创意团队 | Chris Clarke |
| 创意团队 | Matt Moreland |
| 创意总监 | Chris Clarke |
| 创意总监 | Matt Moreland |
| Strategist | Jill Cummins |
| Strategy Director | Lilli English |
| Strategic Business Lead | Holly Ripper |
| 客户经理 | David White |
| 制作公司制片 | Tim Wilks |
| 制作公司制片 | Aileen Grebovic |
| 摄影师 | Colin Campbell |
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