| 标题 | Spookermarket |
| 广告公司 | BBH |
| 广告战役 | Spookermarket |
| 广告主 | Tesco |
| 品牌 | Tesco |
| 首次发布日期 | 2015 / 10 |
| 行业领域 | 百货公司、超市 |
| 哲学 | Tesco has created a social campaign to help customers enhance their Halloween celebrations easily and conveniently, by serving up entertaining content and genuinely helpful advice. ‘Spookermarket’ launches with a humourous online film set in a Tesco supermarket which has been given a spooky makeover. Hidden cameras capture the reactions of unsuspecting customers as they encounter a series of spooky situations. Viewers are then driven to four fun, helpful 40 second videos that demonstrate how people can achieve the same impressive spooks at home. All five films were produced by Black Sheep Studios, BBH’s in house video production studio.Last weekend, Tesco marked its return to TV advertising with a major new campaign focusing on helping customers. The campaign firmly re-establishes Tesco’s famous ‘Every Little Helps’ sign-off by putting the many different ways it helps customers at the heart of its advertising. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 创意团队 | Kate Murphy |
| 创意总监 | Matt Moreland |
| 创意总监 | Chris Clarke |
| Business Leader | Holly Ripper |
| 客户总监 | Stephen Jones |
| 客户经理 | Jemma Marriott |
| Strategy Director | Ben Shaw |
| Strategist | Damola Timeyin |
| 制片 | Sophie Simmons |
| 制作公司 | Black Sheep Studios |
| 导演 | David Stoddart |
| 制片 | Anthony Taylor |
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