El Hatillo District - "The Invisible Police"

J. Walter Thompson Caracas

J. Walter Thompson Caracas Caracas, 委内瑞拉

9327

该广告属于ACT Responsible项目展品

品牌: El Hatillo District
国家: 委内瑞拉

广告主: El Hatillo District

标题	The Invisible Police
广告公司	J. Walter Thompson Caracas
广告战役	The Invisible Police
广告主	El Hatillo District
品牌	El Hatillo District
首次发布日期	2016 / 5
行业领域	政府与其他机构
哲学	The importance of police presence is something that everyone takes for granted, even the people from the most dangerous city in the world. How could they understand that more cops on the streets would in fact make a difference? J. Walter Thompson CCS and El Hatillo District made a social experiment to prove the essential role of the police in a district with really tough conditions. A group of restored police cars, previously out-of-service, were placed in the most dangerous district areas with no cops inside, only surveillance cameras. The initiative was called The Invisible Police. The police cars gave a feeling of safety to the people, they went back to the streets to enjoy the public spaces. The result caught the attention of the Venezuelan people in the middle of a tough social, economic and political crisis, and brought light to a matter that was unspoken: all cities need support from the National Government to have more real cops.
结果	El Hatillo is a small but important district of Caracas, the Venezuelan capital with more than 11 homicides per day. The lack of policemen is something that happens throughout the city, but El Hatillo district has a worse situation. They should have 400 policemen, and they have less than 157. On top of that, they have a huge cemetery of out-of-service police cars and no budget to repair them. J. Walter Thompson decided to rescue those cars, restore their exteriors and use them again to fulfilled their mission of bring safety. The shocking video that recorded the results and the #MoreRealCops initiative went viral, having more than a million views in the first week and being on the top trending topics on social networks. A small district sparked a national debate that caught the attention of celebrities and national and international media. El Hatillo district also had a 30% increase in police recruitment. An invisible measure to attack a real problem, to make it visible once and for all.
媒体类别	Web Film
长度	150 seconds
创意总监	Javier De Bourg
创意总监	Sergio Sanchez
文案	Sergio Sanchez
文案	Jesus Franco
文案	Leomary De Lima
美术指导	Javier De Bourg
美术指导	Agustin González
美术指导	Alejandro Bolivar
美术指导	Luis Rojas
客户企划	Gustavo Behrens
客户总监	Tatiana Ferro
Chief Executive Officer (CEO)	Roberto Pol
制片	Jessica Mejia
制片	Stefania Chehade
Social	Daniela Franco
客户主管	Anabel Salgueiro
CONTENT MANAGER	Jenire Sanchez
Social Creative	Astrid Machado
剪辑师	Luis Guerrero
剪辑师	Evans Briceno
Colourist	Blue Post
动画	Yeixon Rodriguez
制作经理	Laureano Frontado
制作经理	Guillermo Perez
制作公司	Whiskey Films
制片	Wendy Quila
制片	Pedro Rios
制片	Francisco Pareja
执行制片	Juan Bernardo González
摄影指导	Antonio Garcia
导演	Evans Briceno