| 标题 | Al Umobuwah - Rename “Parenthood” |
| 广告公司 | FP7/DXB - McCann Worldgroup |
| 广告战役 | Al Umobuwah |
| 广告主 | Landmark Group |
| 品牌 | Babyshop |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | Children's retailer Babyshop has always celebrated parents. But the Arabic word for "parenthood" is actually written as "fatherhood". Babyshop and its agency went ahead and changed the word to reflect the role of mothers. Launched on Mother's Day, the new word attracted both outrage - mainly from conservative men - and approval. But Babyshop could now proudly state that it created "Al Umobuwah", an Arabic word for "parenthood". |
| 媒体类别 | 互动 |
| 长度 | |
| Brand Team | Ruban Shanmugarajah |
| Brand Team | Deepak Mahnot |
| Brand Team | Mitin Chakraborty |
| Brand Team | Dina Barakat |
| 创意团队 | Tahaab Rais |
| 创意团队 | Kartik Aiyar |
| 创意团队 | Katarina.Vasilj |
| 创意团队 | Fanny Abi Rached |
| 创意团队 | Maher Dawah |
| Strategy Team | Tahaab Rais |
| Strategy Team | Moushami Bhattarcharya Dighe |
| Strategy Team | Anna Sadykova |
| Design Team | Mohammed |
| Design Team | Erol Salcinovic |
| Account Team | Nima Askari |
| Account Team | Vicky Kriplani |
| Account Team | Marine Deneufbourg |
| Social Team | Mohtab Arabiat |
| Social Team | Maggie Joseph |
| 执行创意总监 | Oliver Robinson |
| General Manager | Nima Askari |
| Senior Digital Art Director | Rey Amio |
| 设计师 | sameer ketkar |
| Editor and Motion Artist | Ashraf Muhammadunny |
| Creative / Art Direction | Jad Gosen |
| Social Media Campaign Leader | Devya Ghosn |