标题 | Under Armour Rugby |
广告公司 | WE ARE Pi |
广告战役 | Under Armour Rugby |
广告主 | Under Armour |
品牌 | Under Armour |
首次发布日期 | 2015 / 8 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | The 30m long vessel transported a huge image of Welsh Rugby Union (WRU) players Jamie Roberts and Leigh Halfpenny, accompanied by fellow Home Nations representatives James Haskell (England), Jordi Murphy (Ireland), Drew Mitchell (Australia) and Canadian Jamie Cudmore, displayed across eight shipping containers. As it passed down the Thames and under Tower Bridge, the mural - which originally showed the players in country colours - was ‘ripped’ to reveal the Armour baselayer. The creative demonstrates Under Armour's commitment to making all athletes better, regardless of nation or team represented. |
媒体类别 | 户外广告 |
广告经理 | Christopher Carroll |
广告经理 | Michael Taylor |
广告经理 | Mairead Van Gils |
Managing Director | Alex Bennett Grant |
Managing Partner | Patrick Garvey |
创意总监 | Barney Hobson |
创意总监 | Rick Chant |
美术指导 | Roberto Gabián González |
文案 | Joao Valente |
Strategy Director | Jessica Perri |
Strategist | Andrea Van Den Bos |
设计师 | Kaz Salemink |
制作公司制片 | Kimia Farshidzad |
Production Assistant | Ekaterina Golovkina |
项目经理 | Ambar Surastri |
客户经理 | Sam Speed |
制作公司 | Cinq Etoiles |
摄影师 | Denis Rouvre |
Wardrobe / Stylist | Dan Blake |
Make-Up Artist | Melodie Evrard |
模型制作 | Pascal Batteux |
制作公司制片 | Charly Forin |
Production Coordinator | Cathlène Vieira |
Retoucher | Julien Paris |