标题 | The Fight for the Model Beer: Modelo Especial |
广告公司 | Ogilvy Chicago |
广告战役 | Brewed With A Fighting Spirit. |
广告主 | Grupo Modelo |
品牌 | Modelo |
首次发布日期 | 2017 / 4 |
行业领域 | 含酒精类饮料 |
剧情简介 | The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!” “No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.” “Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.” |
媒体类别 | 电视 |
长度 | |
美术指导 | Pat Seidel |
联合创意总监 | Pat Seidel |
联合创意总监 | Chris Rose |
文案 | Chris Rose |
创意总监 | Sam Spratlin |
创意总监 | Kyle McCarthy |
执行创意总监 | Joe Sciarrotta |
制片 | Will Meyers |
制作公司 | Identity |
导演 | Sergio Bosatra |
执行制片 | Alana Hearn |
执行制片 | Joe Masi |
Head of Production | Kyle Schuerger |
Line Producer | Stephanie Bruni |
摄影指导 | Jeanne Vienne |
剪辑公司 | Cutters Chicago |
剪辑师 | Nadav Kurtz |
制作公司制片 | Heather Richardson |
音效设计公司 | Beta Petrol |
执行制片 | Dayna Turcotte |
Sound Designer | Andy Brohard |