标题 | Go with the Fake |
广告公司 | Publicis New York |
广告战役 | Deisel: Go With the Fake |
广告主 | Diesel |
品牌 | Diesel |
Posted | 11月 2018 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage. |
媒体类别 | 案例研究 |
Audio Record | Duotone Audio Group |
Mix | Duotone Audio Group |
Bruno Bertelli | |
Cristiana Boccassini | |
首席创意官 | Andy Bird |
执行创意总监 | Luca Pannese |
执行创意总监 | Luca Lorenzini |
Digital Creative Director | Milos Obradovic |
Digital Creative Director | Mihnea Gheorghiu |
文案 | Bryce Hooton |
美术指导 | Kristen Koop |
广告公司制片 | Lisa Bifulco |
广告公司制片 | Tim LeGallo |
Business Manager | Adrienne Ludvigsen |
客户总监 | Melanie Lyon |
客户总监 | James Bundy |
Social Media Manager | Doina Tatu |
Client Services Director | Barbara Pusca |
战略企划 | Noa Dekel |
客户经理 | Camilla Poli |
制作公司 | Rival School Pictures |
导演 | Andrew Lane |
制作公司制片 | James Blom |
Production Supervisor | Doug Smith |
Production Assistant | Connor Vassar |
剪辑公司 | Cosmo Street |
剪辑师 | Aaron Langley |
制作公司制片 | Paolo Solarte |
音乐 | Alessandro Cristofori |
音乐 | Diego Perugini |
Creative Agency | Publicis Italy |