Riccardo Fregoso
Chief Creative Officer, Executive Board Member at Dentsu Creative Italy
Milano, 意大利
标题Together: Celebrating 100 years of the Coca-Cola bottle
广告公司
广告战役 Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle
广告主 Coca-Cola Company
品牌 46664/Coca-Cola
首次发布日期 2015 / 2
行业领域 软饮料,奎宁水
剧情简介 The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it. 
哲学 Collaborating with David LaChapelle:
David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist.
Biggest challenge in the development:
Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity.
Together: Peace and Love. . .to start?
Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for. 
媒体类别 电视
长度
Editorial Company
SPECIAL EFFECTS/SFX/POST COMPANY
CEO
执行创意总监
创意总监
文案
美术指导
美术指导
Strategic Director
TV Producer
Art Buying Director
Business Director
客户经理
客户经理
执行制片
导演
Cinematographer (DoP
Line Producer
执行制片
剪辑师
Sfx/Post supervisor
执行制片
执行制片
制作公司
MUSIC COMPANY/ MIX & AUDIO POST

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