标题 | Together: Celebrating 100 years of the Coca-Cola bottle |
广告公司 | Ogilvy Paris |
广告战役 | Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle |
广告主 | Coca-Cola Company |
品牌 | 46664/Coca-Cola |
首次发布日期 | 2015 / 2 |
行业领域 | 软饮料,奎宁水 |
剧情简介 | The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it. |
哲学 | Collaborating with David LaChapelle: David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist. Biggest challenge in the development: Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity. Together: Peace and Love. . .to start? Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for. |
媒体类别 | 电视 |
长度 | |
Editorial Company | Final Cut |
SPECIAL EFFECTS/SFX/POST COMPANY | The Mill New York |
CEO | Philip Heimann |
执行创意总监 | Baptiste Clinet |
创意总监 | Nicolas Lautier |
文案 | Riccardo Fregoso |
美术指导 | Jeremy Bouchet |
美术指导 | Julien Chiapolini |
Strategic Director | Hadi ZABAD |
TV Producer | Antoine BAGOT |
Art Buying Director | Laurence Nahmias |
Business Director | Ben MESSIAEN |
客户经理 | Nicolas BOIVIN |
客户经理 | Eloïse HAYE |
执行制片 | Rebecca SKINNER |
导演 | David LaChapelle |
Cinematographer (DoP | Paul CAMERON |
Line Producer | William Green |
执行制片 | Saima AWAN |
剪辑师 | Adam Rudd |
Sfx/Post supervisor | Phil CROWE |
执行制片 | Kait BOEHM |
执行制片 | James WELLS |
制作公司 | HSI (Los Angeles) |
MUSIC COMPANY/ MIX & AUDIO POST | HUMAN WORLDWIDE |