| 剧情简介 | The launch of the Continental GT Speed provided the perfect opportunity to move Bentley’s communications into a contemporary space for a younger, New Luxury audience. As this was the most dynamic road car Bentley had ever made, our brief was to demonstrate that driving this car is one of life’s great joys.
We knew that our audience had many aspects to their busy lives – work mode, family mode, leisure mode etc. – and that they enjoyed every single one. So we created a concept that encouraged people to ‘Switch Mode’ – with the car enabling you to switch effortlessly from any part of your life into ‘thrill mode’. The campaign centred around a film that showed a driver transforming in front of our eyes – a visual representation of how the drive allows you to switch effortlessly into a state of pure exhilaration. |