| 标题 | Write Their Next Chapter |
| 广告公司 | gyro Chicago/Denver |
| 广告战役 | Write Their Next Chapter |
| 广告主 | Transamerica |
| 品牌 | Transamerica |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 银行、金融、法律和保险 |
| 剧情简介 | Transamerica has launched its first brand campaign from new creative Agency of Record gyro. The integrated campaign, entitled “Write Their Next Chapter,” seeks to help Financial Professionals ensure that their clients take the necessary steps today to better manage their health costs in the future. While many financial companies tend to focus on “Financial Wellness,” no one is making the connection between our finances and our healthcare costs, despite the two being inextricably linked. Transamerica is the first to truly own this space by putting Wealth + Health at the center of its brand. The 30-second TV spot uses multiple literary devices – from pop-up books to rhyming narratives – to illustrate all the ways that financial professionals can bring a Wealth + Health strategy to life, so their clients can live long, rewarding lives. The campaign team worked with acclaimed production company - ATK PLN - to direct the spot, which features a fictional financial advisor appearing across a collection of quick-cut vignettes. Other campaign elements include OLV, Print, Digital Media and Social. The campaign is currently running nationwide through June 30, 2019. |
| 媒体类别 | 电视 |
| 长度 | |
| President | Chris Hill |
| 执行创意总监 | Doug Kamp |
| 集团创意总监 | Ted Wahlberg |
| 创意总监 | Don Dunbar |
| 联合创意总监 | Matt Olson |
| Chief Strategy Officer | Mark Witthoefft |
| Strategy Director | Amanda Schuneman |
| 客户总监 | Laura Brown |
| 客户主管 | Allie Laudick |
| 制作公司 | ATK Plan |
| Creative Retoucher | Filtre Studios |
| Head of Brand Strategy | Jamie Poston |
| Sr. Director of Brand Strategy | Chava Ziff |
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