Jonathan Davis
Head of Integrated Production at Fallon, London
London, 英国
标题Tic Tac - Find a Fiver
广告公司
广告战役 Find a Fiver
广告主 Ferrero
品牌 Tic Tac
首次发布日期 2014 / 9
行业领域 糖果
广告口号 Give yourself 5 with Tic Tac
剧情简介 The two TV spots mark the launch of Tic Tac's biggest ever promotion that will feature on over 15 million Tic Tac packs - giving customers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers.
The campaign, created by Aesop creatives Tom Edwards and Stephen Lynch, comes hot on the heels of the highly successful Apple Burst digital campaign, also created by Aesop, which generated more than 1 million YouTube views.
Designed to appeal to 16 - 24 year olds, the ads feature an oddball character in surreal scenarios who ‘gives himself five’ when he finds out about the promotion.
媒体类别 电视
长度
市场 英国
更多信息 http://findafiver.com
制作公司
执行创意总监
创意总监
创意总监
美术指导
文案
设计师
客户总监
客户企划
制片
媒介公司

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