| 标题 | True VW |
| 广告公司 | AlmapBBDO |
| 广告战役 | True VW |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2019 |
| 行业领域 | 轿车 |
| 哲学 | We played with the medium itself. We turned the elements of the video-players into the road, the obstacles and even into the T-Cross (it was not a special intervention in the video-player, they were just videos that simulated that effect). During the launch of the new T-Cross, the client had already spent almost their entire budget doing the 60” TV ad. And there was little left for the tactical ads that would tell about the car features. So, we decided to create an ad that was closer to zero cost. It was even mentioned the creation of all-type videos combined with features pictures (between us: a dreadful thought). That’s why we created these short videos that use only motion graphics and sound design. - The graphics we created in the agency, therefore: no costs involved. - For the animation, we used the production company that has a monthly fee contract with the us and the client (they produce all banners and digital displays), so that had no extra cost for the client. - All we had to pay for, was the sound design that costed us R$10,000, roughly € 2,246. |
| 媒体类别 | 互动 |
| 长度 | |
| Marketing Director | Fábio Souza |
| Marketing Director | Gustavo Schmidt |
| Marketing Director | Helena Bonesio |
| Marketing Director | Leandro Ramiro |
| Media Team | Fabio Urbanas |
| Media Team | Lucas Gilardino |
| Media Team | Mariela Fernanda Barreira |
| Media Team | Mayby Santos |
| Media Team | Thiago Grassmann Gonçalves |
| 客户主管 | Christiano Bock |
| 客户主管 | Mariana Nanes |
| 客户主管 | Samia Derbas |
| 首席创意官 | Luiz Sanches |
| 执行创意总监 | André Gola |
| 执行创意总监 | Pernil |
| 执行创意总监 | Bruno Prosperi |
| 执行创意总监 | Keka Morelle |
| 执行创意总监 | Marcelo Nogueira |
| 创意团队 | Bruno Anibal |
| 创意团队 | Francis Alan |
| 创意团队 | Giba Mendes |
| 创意团队 | Gustavo Tasselli |
| 广告公司制片 | Aline Afonso Silva |
| 广告公司制片 | Diego Villas Boas |
| 广告公司制片 | Rafael Miranda de Azevedo |
| 广告公司制片 | Vera Jacinto |
| 制作公司 | AMadre |
| 执行制片 | Fabio Galvão de Freitas |
| 制片 | Fabricio Perrella |
| 动画 | Iande Ribeiro |
| 音效设计公司 | Punch Audio Sao Paulo |
| Sound Designer | Cristiano Pinheiro |
| Sound Designer | Mateus Polati |
| Sound Designer | Lili D. Aragoni |
| Sound Designer | Carol Oliveira |
| Sound Designer | Cristiane Oliveira |
| Sound Designer | Karina Coviello |
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