| 标题 | How Do You See Me |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | World Down Syndrome Day 2016 |
| 广告主 | CoorDown |
| 品牌 | CoorDown |
| 首次发布日期 | 2016 / 3 |
| 行业领域 | 疾病认知、救助机构 |
| 哲学 | The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. |
| 媒体类别 | 电视 |
| 长度 | |
| 客户主管 | Ciara Siegel |
| 客户主管 | Keegan Fiertl |
| 战略企划总监 | Federico Evangelista |
| Social Media Director | Shae Carroll |
| 首席创意官 | Jay Benjamin |
| 创意总监 | Luca Pannese |
| 创意总监 | Luca Lorenzini |
| Executive Creative Director/Writer | Mike Pierantozzi |
| Creative Director, Copywriter | Lauren McCrindle |
| 美术指导 | Aksana Berdnikova |
| Head of Film Production | John Doris |
| 执行制片 | Bruce Andreini |
| Director of Business Affairs | Marta Stajek |
| 摄影指导 | Reed Morano |
| 执行制片 | Kira Carstensen |
| Head of Production | Hillary Rogers |
| 制片 | Erika Hampson |
| Production Supervisor | Gilana Lobel |
| 制作公司 | Pulse Films |
| 演员/名人 | Olivia Wilde |
| 导演 | Reed Morano |
More Work
SEE ALLGo Finding
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Protect Like a Mother
- 品牌:
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Hospital
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- Saatchi & Saatchi NY
Shopping
- 品牌:
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- 广告公司:
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Naptime
- 品牌:
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- 广告公司:
- Saatchi & Saatchi NY