| 标题 | How We Heisman |
| 广告公司 | TBWA\Chiat\Day New York |
| 广告战役 | Heisman House |
| 广告主 | Nissan Motor Corp. |
| 品牌 | Nissan |
| 首次发布日期 | 2021 / 9 |
| 行业领域 | 汽车 |
| 剧情简介 | Nissan’s beloved “Heisman House” is back for its 11th season with a campaign inspired by fans from Texas, Wisconsin and Michigan. College football’s latest Heisman Trophy winner, Devonta Smith, joins past Heisman Trophy winners Tim Tebow, Eddie George, Kyler Murray, Desmond Howard, Barry Sanders, Baker Mayfield, Bo Jackson, Archie Griffin and Derek Henry for new – and always comical – hijinks inside the legendary Heisman House. “Heisman House is back with some of the most beloved players in what we feel is our best lineup of fan-engaging spots yet,” said Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. “We’re connecting with sports fans whose appreciation for the Heisman House serves as the inspiration for the latest ads.” With its agency partner, TBWA\Chiat\Day New York, Nissan scoured a decade’s worth of Twitter posts referencing “Heisman House” and selected the most creative and humorous among them to serve as a basis for its latest campaign. Additionally, the Heisman House Tour will make stops at Hampton University and Tennessee State University, as part of Nissan’s expanded college portfolio that includes six Historically Black Colleges and Universities (HBCUs). |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Biscuit Filmworks NY |
| Vice President | Allyson Witherspoon |
| Chief Marketing Officer (CMO) | Allyson Witherspoon |
| Director Marketing Strategy | Erich Marx |
| Brand Lead | Ty Webb |
| Senior Planner | Jeff Simmons |
| Senior Planner | Arielle Lattes |
| 首席创意官 | Chris Beresford-Hill |
| 执行创意总监 | Dave Banta |
| 执行创意总监 | Alex-Taylor Associate |
| 创意总监 | Phil Fattore |
| Senior Art Director | Alyssa Fishman |
| Associate Art Director Creative | Lauren Byers |
| Associate Copywriter | Wesley Rhodes |
| 执行制片 | Jessica Gardner |
| 制作公司制片 | Regan Wallace |
| Social Producer | Amanda Kresge |
| Business Lead | Val Tyll |
| Business Director | Tony Burman |
| Senior Business Manager | Michelle Darnell |
| Business Manager | Raquel Devariel |
| Senior Strategic Planner | Melissa Panasci |
| Social Business Lead | Katherine Udeze |
| Social Business Director | Kim Harris |
| Social Executive Strategy Director | Tom Hyde |
| Senior Social Strategist | Camille Lieurance |
| Senior Social Strategist | Victoria Tabio |
| Social Strategist | Claire Miller |
| Senior Integrated Business Affairs Manager | Felicia Simmons |
| Business Affairs Manager | Rachel OMalley |
| Production Integration Director | Andy Galvin |
| Associate Director | Chris Ellis |
| Associate Director | Lauren Natale |
| 媒介企划 | Emily Stalcup |
| Managing Director | Scott Kavanagh |
| Chief Strategy Officer | James Sowden |
| Chief Executive Officer (CEO) | Nancy Reyes |
| 导演 | Aaron Stoller |
| 导演 | Cam Harris |
| 执行制片 | Holly Vega |
| Line Producer | Cindy Becker |
| Edit | Mackcut Editorial |
| 剪辑师 | Nick Divers |
| 剪辑师 | Brendan Hogan |
| Jr Editor | Megan Heard |
| Asst Editor | Arden Phillips |
| 制作公司制片 | Gina Pagano |
| 后期制作 | MPC T |
| VFX | MPC T |
| 执行制片 | Camila de Biaggi |
| 制作公司制片 | Elissa Norman |
| Sound House | Heard City |
| Senior Sound Engineer | Keith Reynaud |
| 执行制片 | Jackie James |
| Head of Production | John Doris |
| Head of Production Operations | Victoria Kreger |
| Head of Strategy | Elliot Bastien |
| Head of Production | Sean Moody |
| Music | Playing with the Boys - Kenny Loggins |
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