标题 | adidas GMR 1 |
广告公司 | adam&eveDDB |
广告战役 | adidas GMR |
广告主 | adidas |
品牌 | Adidas Football |
首次发布日期 | 2020 / 3 |
行业领域 | 运动服装 |
剧情简介 | The launch film featuring Paulo Dybala sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR. |
问题 | . adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile. Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team. Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers. |
媒体类别 | Web Film |
长度 | |
剪辑公司 | Trim Editing |
后期制作 | Absolute Post |
音频后期制作 | 750mph |
演员/名人 | Paulo Dybala |
Joint CEO | Mat Goff |
Marketing Vice President | Florian Alt |
首席创意官 | Richard Brim |
创意总监 | Simon Vicars |
创意总监 | Andre Sallowicz |
创意团队 | Simone Wärme |
创意团队 | Jeppe Vidstrup |
Chief Production Officer | Anthony Falco |
广告公司制片 | Mondi Howard |
广告公司制片 | Kendal Drake |
Chief Strategy Officer | Martin Beverley |
Planning Director | David Mortimer |
客户企划 | Shuhan Lee |
Business Director | James Derrick |
客户总监 | Josh Smith |
客户总监 | Kathryn Gooding |
项目经理 | Ian Hughes |
Packaging Design | King Henry Studio |
Head of Design | King Henry |
Head of Design | Paul Knowles |
Head of Design | Alex Fairman |
制作公司 | Blink London |
执行制片 | Paul Weston |
制片 | Connor Hollman |
导演 | Pedro Martin-Calero |
摄影指导 | Simon Chaudoir |
剪辑师 | Fouad Gaber |
Assistant Editor | Magda Plugowska |
后期制作 | Nathan Hoad |
Colorist | Matt Turner |
Sound Engineer | Neil Johnson |
Sound Engineer | Sam Ashwell |