David Mortimer
Account Planner at adam&eveDDB
London, 英国
标题Cleaned Out
广告公司
广告战役 Cleaned Out
广告主 Hertz
品牌 Hertz
首次发布日期
行业领域 汽车配件与服务
广告口号 You can take everything with Hertz Van Rental
剧情简介 The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here. 
媒体类别 电视
长度
音效
首席创意官
客户总监
客户企划
执行创意总监
执行创意总监
创意总监
创意总监
创意团队
创意团队
广告公司制片
导演
摄影指导
剪辑师
剪辑公司
后期制作 MPC
制作经理
制片
Sound Designer

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