Honda - "Paper"

RPA

RPA Santa Monica, 美国

奖项

78106

品牌: Honda
国家: 美国

广告主: Honda Motor Co., Ltd.

标题	Paper
Brief	The history of Honda’s automotive achievements told through some amazing animation, as each flip of paper introduces another innovative vehicle. The ideas literally fly off the page.
广告公司	RPA
广告战役	Paper
广告主	Honda Motor Co., Ltd.
品牌	Honda
首次发布日期	2015 / 9
行业领域	轿车
剧情简介	Take a journey through six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations. Experience the Power of Dreams at honda.com
问题	The sound design brief for this film saw us tasked with faithfully recreating the evolution of Honda's vehicle legacy from it's inception in 1942, through to the present day. For authenticity, we sourced and modelled every Honda vehicle that features in the film. Through extensive audio research of Honda's very own sound archive, we were able to bring alive each engine within our unique paper world; starting with the first ever Honda engine to be built, right through to their latest high powered NSX sports car. Working closely with our Director PES, we continued the authenticity brief to create a soundscape that was totally true to the paper aesthetic of the film. The sound design would follow every fold, every turn, and every different texture of the paper as we journeyed through Honda's history. We utilised Foley recordings of card, tracing paper, Post It notes etc… as we spent two days concentrating solely on the sound design of our paper world. To bring the engines and paper sounds together within our sonic environment, we tracked the story's passing of time through the use of atmospheres, music, SFX and dialogue, to accurately reflect the relevant era. The elements combine to produce a mix that is fun and entertaining, whilst staying true to Honda's ethos of 'warm engineering'.
媒体类别	社交媒体
长度	117 seconds
Advertising–Auto Division	Tom Peyton
广告经理	Nick Lee
广告经理	Jignesh Patel
Marketing Manager	Sandra McCaughan
首席创意官	Joe Baratelli
执行创意总监	Jason Sperling
Creative Vice President	Chuck Blackwell
Creative Vice President	Ken Pappanduros
文案	Chris Bradford
美术指导	Laura Crigler
文案	Josh Hepburn
Head of Production	Gary Paticoff
执行制片	Isadora Chesler
制作公司制片	Matt Magsaysay
战略企划总监	Christian Cocker
Vice President (VP)	Maria del
客户总监	Brett Bender
Vice President (VP)	Adam Blankenship
客户主管	Rose McRitchie
客户主管	Paul Sulzer
Product Information Manager	Marco Fantone
项目经理	Melissa Heitman
制作公司	RESET Content
导演	PES
Managing Director	Dave Morrison
执行制片	Jen Beitler
Head of Production	Amanda Clune
制作公司制片	Stan Sawicki
摄影指导	Eric Adkins
Production Supervisor	mario d'amici
制作设计师	John Joyce
Motion Control Operator	Mark Eifert
Motion Control Assistant	Calvin Frederick
Animation Supervisor	Eileen Kohlhepp
动画	Amy Adamy
动画	Sihanouk Mariona
动画	David Braun
动画	Julian Petschek
动画	Javan Ivey
动画	Jen Prokopowicz
动画	Brandon Lake
动画	Ranko Tadic
插图画家	Nicole Cardiff
插图画家	Vincent Lucido
插图画家	Arwen King
插图画家	Meghan Boehman
插图画家	Monica Magana
插图画家	Kei Chong
插图画家	Veronica Hwang
插图画家	Trevor Brown
插图画家	Alex Theodoropulos
Illustrator Coordinator	Evan Koehne
Painter	Veronica Hwang
Art Department	Nate Theis
Art Department	Ellen Ridgeway
Art Department	Melissa Quezada
剪辑公司	Rock Paper Scissors
剪辑师	Stewart Reeves
执行制片	Angela Dorian
制作公司制片	Leah Carnaham-Dogruer
Assistant Editor	Jasmina Zaharieva
特效	A52
Flame Artist	Andy Rafael Barrios
Computer-Generated Imagery Supervisor	Kirk Shintani
执行制片	Patrick Nugent
制作公司制片	Luisa Boryczko
Head of Production	Kim Christensen
2D Artist	Michael Plescia
2D Artist	Enid Dalkoff
Computer-Generated Imagery Artist	Aaron Baker
Computer-Generated Imagery Artist	Mike Bettinardi
Computer-Generated Imagery Artist	Michael Cardenas
Computer-Generated Imagery Artist	Jon Belcome
Computer-Generated Imagery Artist	Joe Chiechi
Colorist	Tommy Hooper
剪辑师	Dan Ellis
Color Assist	Gabe Sanchez
Color Assist	Chris Riley
Color Assist	Erik Rojas
Roto Artist	Cathy Shaw
Roto Artist	Robert Shaw
Roto Artist	Tiffany Germann
音效设计公司	Factory UK
音效设计公司	Phil Bolland
Head of Production	Lou Allen
Mix	Lime Studios
Mixer	Dave Wagg
Mixer	Adam Primack
执行制片	Susie Boyajan