Kaoru  Sugano
Creative Director / Creative Technologist at Dentsu Inc.
Tokyo, 日本
标题SOUND OF HONDA / AYRTON SENNA 1989
广告公司
广告战役 SOUND OF HONDA / AYRTON SENNA 1989
广告主 Honda Motor Co., Ltd.
品牌 Honda
首次发布日期 2013 / 12
产品 INTERNAVI
行业领域 汽车
广告口号 The power of dreams.
哲学 Driving data brings back Senna's fastest lap from 24 years ago.Senna set the world's fastest lap while qualifying for the 1989 Japanese Grand Prix. On board his machine was Honda's telemetry system that recorded acceleration and engine data. Using this data and latest technology, we re-enacted that lap with engine sounds and LEDs on 5,807-meter long Suzuka circuit. The sound coming from the engine of Senna's F1 machine was re-created by combining Senna's driving data from 1989 with engine tones recorded today. Hundreds of networked speakers placed along the race line brought back the dynamic F1 sound. LED lights synchronised with Senna’s location. 
结果 Right after its launch, this project became a sensation and was covered by media from Japan as well as Brazil, Europe, the US and other regions with zero PR or media budget. Becoming the most watched YouTube video by an automobile company in Japan’s history as well as the most watched viral video two weeks in a row worldwide. We received countless comments filled with emotions from viewers all over the world for Honda and Senna. 
媒体类别 案例研究
长度
市场 日本
美术指导
创意总监
文案
文案
Creative Technologist/Planner
Promoter
Account Director
Account Director
Account Director
Account Director
制片
制片
制作经理
制作经理
Digital Producer
导演
摄影指导
灯光主管/照明
客户主管
客户经理
LED Installation
LED Installation
LED Installation
LED Installation
Sound Director
Sound Designer
Sound Engineer/Mixing Engineer
创意组长
Sound System
Mixing Engineer
Mixing Engineer
客户主管
客户主管
客户主管
剪辑师
剪辑师

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