标题 | SOUND OF HONDA / AYRTON SENNA 1989 |
广告公司 | Ad Dentsu Tokyo Inc. |
广告战役 | SOUND OF HONDA / AYRTON SENNA 1989 |
广告主 | Honda Motor Co., Ltd. |
品牌 | Honda |
首次发布日期 | 2013 / 12 |
产品 | INTERNAVI |
行业领域 | 汽车 |
广告口号 | The power of dreams. |
哲学 | Driving data brings back Senna's fastest lap from 24 years ago.Senna set the world's fastest lap while qualifying for the 1989 Japanese Grand Prix. On board his machine was Honda's telemetry system that recorded acceleration and engine data. Using this data and latest technology, we re-enacted that lap with engine sounds and LEDs on 5,807-meter long Suzuka circuit. The sound coming from the engine of Senna's F1 machine was re-created by combining Senna's driving data from 1989 with engine tones recorded today. Hundreds of networked speakers placed along the race line brought back the dynamic F1 sound. LED lights synchronised with Senna’s location. |
结果 | Right after its launch, this project became a sensation and was covered by media from Japan as well as Brazil, Europe, the US and other regions with zero PR or media budget. Becoming the most watched YouTube video by an automobile company in Japan’s history as well as the most watched viral video two weeks in a row worldwide. We received countless comments filled with emotions from viewers all over the world for Honda and Senna. |
媒体类别 | 案例研究 |
长度 | |
市场 | 日本 |
美术指导 | Yu Orai |
创意总监 | Kaoru Sugano |
文案 | Sotaro Yasumochi |
文案 | Nadya Kirillova |
Creative Technologist/Planner | Kyoko Yonezawa |
Promoter | Misa Ueda |
Account Director | Takao Kaburaki |
Account Director | Takuma Sato |
Account Director | Sungwon Kim |
Account Director | Takashi Hirano |
制片 | Masafumi Fujioka |
制片 | Ryoko Toyama |
制作经理 | Kenya Miyashiya |
制作经理 | Hinako Hirata |
Digital Producer | Haruhiko Ishikawa |
导演 | KOSAI |
摄影指导 | Senzo Ueno |
灯光主管/照明 | Yosuke Kai |
客户主管 | Daito Manabe |
客户经理 | Daito Manabe |
LED Installation | Hidenori Chiba |
LED Installation | Satoru Higa |
LED Installation | Tomoaki Yanagisawa |
LED Installation | Muryo Honma |
Sound Director | Taeji Sawai |
Sound Designer | Tomoyuki Kawamura |
Sound Engineer/Mixing Engineer | Mitsuru Tajika |
创意组长 | Erito Ayak |
Sound System | Masaaki Azuma |
Mixing Engineer | Sakura Seya |
Mixing Engineer | Tomohiro Endo |
客户主管 | Ken Imamura |
客户主管 | Akihiro Mikawa |
客户主管 | Hiroaki Sawato |
剪辑师 | Tomohiro Endo |
剪辑师 | Sakura Seya |