Callum Prior
美术指导 at BBH
London, 英国
标题Whopper Go on, Say It 4
广告公司
广告战役 Go Whopper or Go Home
广告主 Burger King
品牌 Whopper
首次发布日期 2019 / 4
行业领域 餐馆与快餐
哲学 This Wednesday 17th April, Burger King UK served up Whoppers, and only Whoppers, as part of a campaign created by BBH. To honour the brand’s iconic flame-grilled burger in all its mouth-watering glory, each restaurant will be hosting a Whopper takeover, taking menu indecision out of customers’ hands and making the choice for them. The campaign seeks to encourage burger lovers all over the nation to have a Whopper of a day worthy of indulgence. This means big, it means two hands and a napkin, it means freshly made and it means flame grilled. This is the first time that the brand has run a Whopper campaign in the UK in over a decade. The Whopper is Burger King’s pride and joy, and the new campaign from BBH seeks to reignite the nation’s love for the iconic burger - particularly amongst the younger generation. The campaign comprises multiple cross-channel activations including a ‘Whopper Mandate’ running in the Metro today, 16th April. Two 20-second films will run on TV and large-scale print and OOH has been shot by Dan Matthews. The campaign will continue across social and in-store, where menu boards will feature only the iconic Whopper. The TV adverts, directed by Adam & Dave, feature Burger King customers being turned away from Burger King’s own stores when trying to order anything else. Make no mistake, should a customer attempt to order anything other than a Whopper off the menu, they will swiftly be reminded that for one day only the Home of the Whopper has only got one flame grilled British & Irish beef burger for them to wrap their mouths around. Burger King will also be giving the entire nation free Whoppers on Whopper Day. All people have to do to claim their free Whopper is download the Burger King UK app or order on Deliveroo, and enjoy the King of Burgers.
媒体类别 户外广告
Sound
Burger King Marketing Director
Burger King Head of Brand & Communication
Burger King Brand Manager
Burger King Senior Manager Merchandising & Marketing Execution
BBH Creative Team
BBH Creative Team
BBH Creative Director
BBH CCO
BBH Strategy Director
BBH Head of Strategy
BBH Business Lead
BBH Account Director
BBH Account Director
BBH Account Executive
BBH Producer
BBH Assistant Producer
Production Company
Director
执行制片
DOP
后期制作
Editor/Editing House
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Designer
Creative Director
Head of Art
BBH Producer
Photographer

People related to this work

相关作品

More Work

SEE ALL
1453 The Label

The Label

品牌:
F&F
广告公司:
BBH
2294 The Christmas Party

The Christmas Party

品牌:
Tesco
广告公司:
BBH
1464 Grill Lines 8

Grill Lines 8

品牌:
Burger King
广告公司:
BBH
1456 Grill Lines 7

Grill Lines 7

品牌:
Burger King
广告公司:
BBH
1342 Grill Lines 6

Grill Lines 6

品牌:
Burger King
广告公司:
BBH
1359 Grill Lines 5

Grill Lines 5

品牌:
Burger King
广告公司:
BBH
1271 Grill Lines 4

Grill Lines 4

品牌:
Burger King
广告公司:
BBH
1287 Grill Lines 3

Grill Lines 3

品牌:
Burger King
广告公司:
BBH

Trending

Create a free Talent profile and become a member of AdForum

Get Started