| 标题 | Re-Reborn - Campaign |
| 广告公司 | FCB Brasil |
| 广告战役 | Re-reborn |
| 广告主 | Clube de Criação de SP |
| 品牌 | Clube de Criação |
| 首次发布日期 | 2018 |
| 行业领域 | 广告公司 |
| 哲学 | The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience. |
| 媒体类别 | Packaging, Branding & Design |
| Advertising Agency | FCB Brasil |
| Design Agency | FCB Brasil |
| Media Company | FCB Brasil, São Paulo |
| 媒介企划 | Fábio Freitas |
| 媒介企划 | Vinicius Loschiavo |
| Agency Account Executive | Elton Longhi |
| Agency Account Supervisor | Vanessa Hannud |
| Agency Account Supervisor | Isabel Lunardelli |
| Agency Account Director | Pedro Fuhrer |
| 首席创意官 | Joanna Monteiro |
| 执行创意总监 | Fabio Simoes |
| Creative Director | Romero Cavalcanti |
| 文案 | Sofia Calvit |
| 文案 | Nikola Salim |
| 美术指导 | Rafael Beretta |
| 美术指导 | Juliana Utsch |
| 美术指导 | Yan Esteves |
| Agency Producer | Ricardo Magozo |
| Agency Producer | Pedro Lazzuri |
| Agency Producer | Mariana Golpian |
| Agency Producer | Natasha Zaminiani |
| Creative Technologist | Marcio Bueno |
| Creative Technologist | Victor Odo |
| 项目经理 | Suelen Mariano |
| Animation Company | FCB Brasil, São Paulo |
| 制作公司 | Saigon, São Paulo |
| Director | Silvio Cunha |
| 执行制片 | Marcelo Altschuler |
| 摄影指导 | Felipe Hermini |
| Editor | Rodrigo Resende |
| 剪辑师 | Eduardo Dória |
| Art Assistant | Pevê Azevedo |
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