标题 | #ShakeParkinsonsOff |
Brief | ICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate. |
广告公司 | Publicis Conseil |
广告战役 | #ShakeParkinsonsOff |
广告主 | ICM (Institut du cerveau et de la Moelle épinière) |
品牌 | ICM |
Posted | 11月 2018 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year. |
媒体类别 | 手机广告 |
Global Chief Creative Officer | Bruno Bertelli |
执行创意总监 | Elie Trotignon |
Digital Creative Director | Pierre Coulier |
文案 | Delphine Bojago |
文案 | Olivier Gamblin |
美术指导 | Delphine Bojago |
美术指导 | Olivier Gamblin |
客户经理 | Gaëlle Morvan |
客户经理 | Laurent Enet |
Creative technologist | Julien Mahé |
Creative technologist | Kirgan Somville |
战略企划 | Etienne Averseng |
Process Manager | Patricia Denis‐Du‐Péage |
广告公司制片 | Florent Villiers |
导演 | James Lees |
制作公司 | La\Pac |
摄影指导 | Jackson Hunt |
制作公司制片 | Jérôme Denis |
Post-production Producer | Betty Bertrand |
Head of Production | Eric Lipchitz |