| 标题 | Huge bills for advertising on Street View |
| 广告公司 | BBDO Belgium |
| 广告战役 | Huge Bills |
| 广告主 | JC Decaux |
| 品牌 | JC Decaux |
| 首次发布日期 | 2014 / 6 |
| 行业领域 | 商业服务 |
| 剧情简介 | Together with BBDO Belgium, JCDecaux sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. We attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for. Of course we weren’t going to let them pay this amount. The only thing we asked in return was to free up some of their time to listen to our sales team about our digital technologies and “How to get the most out of your media plan… |
| 问题 | As everyone knows, JCDecaux billboards are visible on the streets… But they’re also visible on the streets of… Google Street View. All these billboards have been left in place for years and years. Which means all these brands got years and years of free media space. So why not use this as a powerful B2B tool? |
| 媒体类别 | 案例研究 |
| 长度 | |
| 广告经理 | Veerle Colin |
| 客户主管 | Isabel Peeters |
| 文案 | Morgane Choppinet |
| 美术指导 | Toon Vanpoucke |
| 创意总监 | Arnaud Pitz |
| 创意总监 | Sebastien De Valck |