标题 | Smart Needle Berlin |
广告公司 | BBDO Düsseldorf GmbH |
广告战役 | Smart needle |
广告主 | Daimler AG |
品牌 | Smart |
Posted | 8月 2017 |
行业领域 | 小型车 |
剧情简介 | With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t. |
媒体类别 | 平面 |
插图画家 | Carlo Stanga |
Art Buyer | Eva á Wengen |
广告公司制片 | Allison Markert |
客户经理 | Caspar Pongs |
客户总监 | Steffen Günther |
文案 | Mike Bayfield |
设计师 | Albert Pozo |
美术指导 | Till Overwien |
创意总监 | Fabiano Oliveira |
首席创意官 | Wolfgang Schneider |
首席创意官 | Ton Hollander |
首席创意官 | Darren Richardson |
执行创意总监 | Ton Hollander |
Creative Managing Director | Kristoffer Heilemann |