Darren Richardson
Global Executive Creative Director at VMLY&R
London, 英国
标题Smart Needle London
广告公司
广告战役 Smart needle
广告主 Daimler AG
品牌 Smart
Posted8月 2017
行业领域 小型车
剧情简介 With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a smart. Our brief was to communicate this in a simple and charming way. So we took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city. But in a smart its easy, because a smart can thread its way through London, Berlin, Paris by fitting through the gaps other cars can’t.
媒体类别 平面
插图画家
Art Buyer
广告公司制片
客户经理
客户总监
文案
设计师
美术指导
创意总监
首席创意官
首席创意官
首席创意官
执行创意总监
Creative Managing Director

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