| 标题 | Free The Spirit |
| 广告公司 | BBDO Group Germany |
| 广告战役 | Free the Spirit |
| 广告主 | Bacardi |
| 品牌 | Bombay Sapphire |
| 首次发布日期 | 2016 / 6 |
| 行业领域 | 烈酒，加烈葡萄酒 |
| 剧情简介 | With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds. We cast the spotlight on the brand to engage the gatekeepers to our consumers – the barkeepers – by letting the Spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience. |
| 媒体类别 | Packaging, Branding & Design |
| 长度 | |
| Brand Manager | Elisabeth Geist |
| 首席创意官 | Wolfgang Schneider |
| 首席创意官 | Darren Richardson |
| Creative Managing Director | Kristoffer Heilemann |
| 创意总监 | Alexis Mardapittas |
| 创意总监 | Sebastian Steller |
| 文案 | Sebastian Steller |
| 美术指导 | Tobias von Aesch |
| 文案 | Ramón Scheffer |
| 客户总监 | Carsten Will |
| 客户经理 | Simone Klinke |
| 设计师 | Daniele Gasparini |
| 设计师 | Agnieszka Nabielec |
| 制作公司 | CraftWork Duesseldorf |
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