标题 | Keys of Hope |
广告公司 | BBDO Group Germany |
广告战役 | Keys of Hope |
广告主 | Caritas |
品牌 | Caritas |
首次发布日期 | 2016 / 5 |
行业领域 | 慈善机构、基金、志愿者 |
剧情简介 | The principal visuals in the charity campaign are house keys, shown in the open hands of refugees.The central platform of the campaign is the microsite www.keys-of-hope.org, which contains relevant information and enables the user to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Wolfgang Schneider |
首席创意官 | Darren Richardson |
执行创意总监 | Kristoffer Heilemann |
创意总监 | Marie-Theres Schwingeler |
创意总监 | Andy Wyeth |
创意总监 | Konstanze Bruhns |
美术指导 | Kirsten Dey-Kanani |
数字艺术指导 | Ailton Henriques |
数字艺术指导 | Fabian Haumann |
客户总监 | Verena Schödel |
客户经理 | Benjamin Kraus |
客户经理 | Marvin Ruthmann |
客户经理 | Janette Woelwer |
客户经理 | Anouk Huisman |
广告公司制片 | Alexander Linke |
制作公司 | Cobblestone Filmproduktion GmbH |
后期制作 | CraftWork Duesseldorf |
美术指导 | Ailton Henriques |