标题 | Behind Fashion |
广告公司 | BBDO Düsseldorf GmbH |
广告战役 | Behind Fashion |
广告主 | People for the Ethical Treatment of Animals PETA |
品牌 | PETA |
Posted | 4月 2016 |
行业领域 | 慈善机构、基金、志愿者 |
哲学 | The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way. Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. |
问题 | This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. |
媒体类别 | 案例研究 |
长度 | |
广告经理 | Hendrik Thiele |
首席创意官 | Darren Richardson |
首席创意官 | Wolfgang Schneider |
Creative Managing Director | Kristoffer Heilemann |
创意总监 | Fabiano Oliveira |
美术指导 | Thiago Di Gregorio |
美术指导 | Ailton Henriques |
文案 | Sebastian Steller |
文案 | Sid Guha |
插图画家 | Jil-Marie Lang |
美术指导 | Ailton Henriques |