Darren Richardson
Global Executive Creative Director at VMLY&R
London, 英国
标题Behind Fashion
广告公司
广告战役 Behind Fashion
广告主 People for the Ethical Treatment of Animals PETA
品牌 PETA
Posted4月 2016
行业领域 慈善机构、基金、志愿者
哲学 The ‘Behind Fashion’ campaign, spoke to them when and where they’re most active – during the worldwide ‘Fashion Weeks’ season – in an innovative and inexpensive way.
Starting with Berlin Fashion Week, five ‘fashion’ images disguised, as Fall/Winter collections were seeded and key worded, to easily show up in Pinterest. When the fashion crowd expanded the pins, they could literally see the whole picture. 
问题 This year, 50 million animals will die in the name of fashion. Leading animal rights charity, PETA, wanted to remind fashionistas about this in a way they couldn’t miss or ignore. 
媒体类别 案例研究
长度
广告经理
首席创意官
首席创意官
Creative Managing Director
创意总监
美术指导
美术指导
文案
文案
插图画家
美术指导

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