Kevin Houlihan
President & Chief Creative Officer/Chicago at MERGE
Chicago, 美国
标题Lawn
广告公司
广告战役 2014
广告主 American Academy of Dermatology
品牌 American Academy of Dermatology
首次发布日期 2014 / 5
行业领域 公共安全、保健及卫生
剧情简介 Director Peter Dietrich of A Common Thread uses humor to get people to think seriously about a scary subject matter in a new campaign for the American Academy of Dermatology and Chicago agency HyConnect.In Lawn¸ a man’s obsession with a brown patch on his lawn serves as a metaphor for the importance of skin cancer detection. The man tries everything to restore his front yard to pristine condition, carefully reseeding the dead spot, using a scarecrow to fend off birds and taking nocturnal PH readings. “You’d do anything to take care of that spot in your lawn,” cautions the voiceover. “So, why not take care of that spot on your skin?” As the narration provides advice on how to avoid becoming a cancer victim, the man continues his lawn care crusade. Ultimately, he is consigned to sitting and gazing at the spot, waiting for the grass to grow. 
媒体类别 电视
长度
执行创意总监
associate creative director/copywriter
Senior Producer
广告公司制片
导演
执行制片
执行制片
制作公司
剪辑公司
剪辑师
特效

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