Ana de Castro Huerta

General Director of Havas PR Spain & DIRCOM of Havas Group Spain at Havas

Madrid, 西班牙

概要

Ana de Castro is the General Communications Director at Havas Group, the leading communications group in Spain. In addition, she is the General Director of Havas PR the public relations agency of Havas.

With more than 20 years of experience in this field, she has developed strategies for key local and global clients such as Decathlon, Hyundai, LVMH, Alain Afflelou, Danone, Unilever or Peugeot.

After many years of experience in the Communications Sector, she launched Havas PR Spain in 2012 which is the agency specialized in public relations and corporate communications of Havas Group.

Her unique vision has been to create innovative PR strategies in digital environments, key to the success and growth of the company. In only three years, Havas PR Spain has been recognized by many local and global festivals.

Juror at Cannes 2015 and "Mujer a Seguir 2015" by Anuncios

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Positions

General Director of Havas PR Spain at Havas

Havas Media PR

Madrid, 西班牙

September 2011 - Present (12年7个月)

介绍

Responsible for launching Havas PR in Spain, the communication and public relations agency of Havas Group. To differentiate from the competition, the focus of Havas PR is highly creative and digital, offering daring, different and much more efficacious services. Havas PR´s understanding of public relations has allowed it to gain the trust of national and international clients from a variety of sectors such as luxury, retail, automotive, beauty, fashion, health or consumer goods. These clients share an innovative vision of PR which consists of integrating their strategies into social and digital networks as an additional element of communication by including meaningful content to build relevant relationships with different audiences.

Image and Communications Director

Havas media

Madrid, 西班牙

2002 - Present (22年3个月)

介绍

Responsible for internal and external communication for Havas Media Group and all its affiliated companies: Havas Media, Arena Media, Havas Sports & Entertainment and Proximia.

Communications Director

MPG

西班牙

2004 - 2006 (2年)

介绍

Managed the first Marketing and Communication department of the group and was responsible for defining and implementing the positioning of the company with the tagline “Leading New Thinking” of MPG (leading media agency group), launched first in Spain and then later exported internationally. It is important to highlight that one of her responsibilities included the creation of the first online community in the Spanish advertising sector www.lacomunidadpublicitaria.com which today can be followed on Twitter @cpublicitaria with more than 11.000 followers.