| 标题 | Maestros Academy |
| 广告公司 | Leo Burnett Milan |
| 广告战役 | Maestros Academy |
| 广告主 | Samsung |
| 品牌 | Samsung |
| Posted | 5月 2014 |
| 行业领域 | 手机与寻呼机 |
| 广告口号 | Maestros Academy |
| 剧情简介 | Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time. After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program. Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users. Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Agency | Leo Burnett Milan |
| 执行创意总监 | Alessandro Antonini |
| 执行创意总监 | Francesco Bozza |
| 创意总监 | Christopher Jones |
| 创意总监 | Cristiano Tonnarelli |
| Digital Creative Director | Paolo Boccardi |
| 文案 | Alice Jasmine Crippa |
| 美术指导 | Alessia Casini |
| 美术指导 | Gianluca Ignazzi |
| 创意团队 | Cristina Bissanti |
| 创意团队 | Felipe Iglesias |
| 创意团队 | Alberto Lot |
| 创意团队 | Lia Paganini |
| 项目经理 | Andrea Castiglioni |
| 项目经理 | Francesco Loprete |
| 制片 | Riccardo Biancorosso |
| 制片 | Gaia Fusaro |
| Art Buyer | Giada Cioffi |
| PR Coordinator | Maria Teresa Genovese |
| Managing Director | Niccolo Arletti |
| Brand Leader | Elena Korzhenevich |
| 客户主管 | Luca Ruspini |
| 客户经理 | Federica Giacomotti |
| 技术总监 | Gianluca Mori |
| Production House | Magnolia |