Ed Mueller
Producer at VCCP London
London, 美国
标题A Right Royal Mutiny
广告公司
广告战役 A Right Royal Mutiny
广告主 The Royal London Group
品牌 Royal London
Posted6月 2016
行业领域 银行与金融服务、投资、证券服务
广告口号 Royal London launches new benefit in latest campaign by VCCP
剧情简介 Everyone’s favourite time traveller returns to our screens in VCCP’s latest installment for Royal London’s “We’re so yesterday” campaign. This time, the ever affable Roy is caught in a mutiny aboard an 18th century navy vessel.
Amidst the throwing of chicken legs, the firing of pistols and toppling of sailors, Roy remains remarkably unruffled whilst he tells us all about Royal London’s new benefit - ‘ProfitShare’.
Drawing on lessons that the company has acquired over its 155 year history, Royal London has learnt that when you have a bit of wealth, its best to share it out. That’s why when Royal London has a good year, it thinks its customers should too, so it tops up pensions for its qualifying customers with a share of the profits. This demonstrates that Royal London will continue to treat its customers with those same old enduring values of loyalty, care and fairness – even if you live nowadays.
The spot launched on VOD and in cinemas on 3rd June. 
媒体类别 电视
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更多信息 www.vccp.com
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