标题 | A Right Royal Mutiny |
广告公司 | VCCP |
广告战役 | A Right Royal Mutiny |
广告主 | The Royal London Group |
品牌 | Royal London |
Posted | 6月 2016 |
行业领域 | 银行与金融服务、投资、证券服务 |
广告口号 | Royal London launches new benefit in latest campaign by VCCP |
剧情简介 | Everyone’s favourite time traveller returns to our screens in VCCP’s latest installment for Royal London’s “We’re so yesterday” campaign. This time, the ever affable Roy is caught in a mutiny aboard an 18th century navy vessel. Amidst the throwing of chicken legs, the firing of pistols and toppling of sailors, Roy remains remarkably unruffled whilst he tells us all about Royal London’s new benefit - ‘ProfitShare’. Drawing on lessons that the company has acquired over its 155 year history, Royal London has learnt that when you have a bit of wealth, its best to share it out. That’s why when Royal London has a good year, it thinks its customers should too, so it tops up pensions for its qualifying customers with a share of the profits. This demonstrates that Royal London will continue to treat its customers with those same old enduring values of loyalty, care and fairness – even if you live nowadays. The spot launched on VOD and in cinemas on 3rd June. |
媒体类别 | 电视 |
长度 | |
更多信息 | www.vccp.com |
美术指导 | Jonny Parker |
文案 | Chris Birch |
客户总监 | Liv Packshaw |
客户经理 | Matt Bonny |
制片 | Ed Mueller |
Film Production | Agile Films |
导演 | Ben Whitehouse |
制片 | Andy Eaton |
制片 | Alex Chamberlain |
Photography | Stephan Pehrsson |
剪辑师 | Anne Perri |
Sound Designer | Ben Leeves |