Loterías Y Apuestas Del Estado - "Robbery"

Proximity Madrid

Proximity Madrid Madrid, 西班牙

5604

品牌: Loterías Y Apuestas Del Estado
国家: 西班牙

广告主: Loterías Y Apuestas Del Estado

标题	Robbery
广告公司	Proximity Madrid
广告战役	Robbery
广告主	Loterías Y Apuestas Del Estado
品牌	Loterías Y Apuestas Del Estado
首次发布日期	2019 / 5
行业领域	博彩与赌博
哲学	BACKGROUND “La Primitiva” is one of the most beloved products sold by the state lottery administration (Loterías y Apuestas del Estado). Everyone dreams of winning La Primitiva, and we discuss what we would do if it happened with our relatives, friends, and colleagues, but... do we actually buy tickets? IDEA The campaign revolves again around two characters, “Mr Eldestino” (Mr Destiny), a capricious man with unusual desires, and his faithful secretary, a calm person who attends to him and caters to his demands. Together, they are responsible for “picking” the winner of each lottery draw according to his whims which, as you will see, are very amusing. But now, Mr. Destiny is who goes arround the real world in person, searching for winners. But he always chooses the worst possible moment.
媒体类别	电视
长度	72 seconds
Global Chief Creative Officer	Eva Santos
执行创意总监	Susana Pérez
Creative Director	David Vijil
创意总监	Raul Somaza
创意总监	Fernando Esteban
美术指导	José Luis Diez
Executive Account Director	Cristina Esteras
Brands Group Director	Javier Arranz
Account Director	Sandra Cabrera
客户主管	Esla de Murga
Communications Director	Laura Carrillo
Head of Production	Gemma Selga
Production Company	Antiestático
Director	Álvaro Brechner
执行制片	Antonio Ruiz
Producer	Roberto Arias
摄影指导	Carlos Catalán
剪辑师	Nacho Ruiz-Capillas
Post Production	La zapatilla roja
Sound Studio	Mr. Peaks