Caitlin Grady
Executive Producer/Business Manager at Bug Editorial Inc.
New York, 美国
标题Project Body Hair
广告战役 Project Body Hair
广告主 Billie
品牌 Billie
首次发布日期 2019
行业领域 剃须
哲学 Project Body Hair is a celebration of female body hair, wherever it is or isn’t.
For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all.

By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments.
媒体类别 互动
长度
Sound Design & Mix
Post Production Company
创意总监
创意总监
创意总监
Co-Founder
Co-Founder
执行制片
Director
Executive Post Producer
Executive Post Producer
Editor
Post Production Producer
Colourist
Colour Assistant
音频工程师
美术指导
摄影指导
Flame Artist
Music Executive Producer
Visual Effects
Production Company

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