标题 | Project Body Hair |
广告战役 | Project Body Hair |
广告主 | Billie |
品牌 | Billie |
首次发布日期 | 2019 |
行业领域 | 剃须 |
哲学 | Project Body Hair is a celebration of female body hair, wherever it is or isn’t. For the past 100 years, women’s razor brands haven’t acknowledged female body hair. Adverts show women "shaving" perfectly smooth, airbrushed legs. But everyone has short stubble, long strands, or something in between. What you do with yours is up to you - grow it, get rid of it, or comb it. It's your hair, after all. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views (60% organic) and over 1.3 million shares & comments. |
媒体类别 | 互动 |
长度 | |
Sound Design & Mix | Wave Studios |
Post Production Company | Whitehouse Post |
创意总监 | Marie Ronn |
创意总监 | Tim Cairns |
创意总监 | Noemie Le Coz |
Co-Founder | Georgina Gooley |
Co-Founder | Jason Bravman |
执行制片 | Amy Kommatas |
Director | Ashley Armitage |
Executive Post Producer | Caitlin Grady |
Executive Post Producer | Frank Devlin |
Editor | Lizzy Graham |
Post Production Producer | Jessica Mann |
Colourist | Aubrey Woodiwiss |
Colour Assistant | Bree Brackett |
音频工程师 | Aaron Reynolds |
美术指导 | Katie Minchak |
摄影指导 | Andrew Maso |
Flame Artist | John Price |
Music Executive Producer | Vicky Ferraro |
Visual Effects | Carbon |
Production Company | Whitehouse Post |