| 标题 | Break Out the Pepsi |
| 广告公司 | BBDO New York |
| 广告战役 | Break Out the Pepsi |
| 广告主 | PepsiCo Inc. |
| 品牌 | Pepsi |
| 首次发布日期 | 2016 / 9 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | A Pepsi is the perfect way to celebrate little victories. If your team wins the World Series, you should crack open a nice bottle of champagne. But if you hit a ground ball during your company softball league and don’t strike out for the first time all season, break out the Pepsi. These ads continue that spirit, reminding us to celebrate life’s little wins by turning ‘Break out the Pepsi’ into both a call to action and an expression of excitement, interchangeable with phrases like “Yesss”, “awesome”, and “high-five!” Because no triumph is too small, too obscure, or too personal to break out the Pepsi. The world has enough serious issues to worry about right now. Let’s remind people to enjoy the smaller victories in life and that there still plenty of things worth celebrating. Like when your parents join social media and don’t send you a friend request. And what better way to celebrate those victories than by enjoying an ice-cold Pepsi? When life throws you a little win, break out the Pepsi. |
| 媒体类别 | 广播 |
| 长度 | |
| Agency Account Team | Ladd Martin |
| Agency Account Team | Josh Steinman |
| Agency Account Team | Lauren Munilla |
| Agency Account Team | Cornelia Madsen |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| 执行创意总监 | Lauren Connolly |
| Creative Director | Adam Livesay |
| Creative Director | Matthew Brink |
| Creative Director | Daniel Burke |
| Creative Director | Josh Parschauer |
| Agency Producer | Chris Cassar |
| Agency Producer | Loren Parkins |
| 音频工程师 | Dave Riviera |
| Track Direction | Doug Stoley |
| Music Production Company | Sticky Audio Labs New York |