Randall Macdonald
Sound Engineer at Wave Sound
Amsterdam, 荷兰
标题Desperados Verde
广告公司
广告战役 Way of the Desperados
广告主 Heineken
品牌 Desperados
首次发布日期 2015 / 3
行业领域 预调鸡尾酒
广告口号 Let your pupils party
剧情简介 W+K Amsterdam revealed a new campaign for Heineken brand Desperados — “the one and only original Tequila Flavored beer” — entitled “Way of the Desperados.” 
哲学 The campaign is built around a series of seven 15-second broadcast and digital spots. Each attempts to show people having a good time with the product, such as the bicyclists in “Ride the Wind” (featured above). Graphics and color palette in the campaign evoke the 90s nostalgia feel that seems to be in vogue at the moment.
In “Turn Down the Silence,” a guy wakes up the neighborhood by playing a drum pad in the middle of the night, which seems like kind of a dick move, but apparently the music is appreciated by fellow Desperados drinkers. Aside from some cohesion given to the spots by graphical choices, they kind of tend to be all over the place in an ADHD kind of way.
While these spots launched on broadcast in the UK today and will roll out across Europe (including Spain, Germany, Poland, Switzerland, Ireland and Austria) in the coming week, it feels like their real home is online. The campaign is also supported by a print component sporting “over 80 hand-drawn print headlines” drawing inspiration from DIY punk rock show and block party flyers and a Tumblr page.
Joseph Burrin and Sean Condon, creative directors at W+K Amsterdam, wrote:
“To turn Desperados into a lifestyle brand which is relevant for its audience, we needed to avoid some of the usual cues that are so common in this category. Instead we created a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to. It’s fun and crazy. Not too polished. Real.” 
媒体类别 Web Film
长度
执行创意总监
执行创意总监
制片
Head of Broadcast Production
执行制片
项目经理
剪辑师
Planner
Interactive Producer
Sound Designer/Mixer
Group Account Director
制片
客户总监
Art Buyer
客户经理
Sound Designer/Mixer
制片
创意总监
Executive Director Global Marketing
Global Brand Director
Global Business Development Manager
Global Brand Manager
创意总监
美术指导
美术指导
文案
文案 Copywriter Ebba Hult (Print)
Director of Interactive Production
Senior Designer
Typeface
设计师
设计师
Retoucher
项目经理
Business Affairs
导演
摄影指导
音乐
Flame Artist
电影电视
Flame Artist
2D
2D
CG Supervisor
Artistic Director
GIF Designer
GIF Designer
Product photography
Lifestyle photography
音频后期制作
剪辑公司
制作公司
音乐
音乐
后期制作
制作公司
GIF Designer

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