Maebh Kelly
Digital Producers at adam&eveDDB
London, 英国
标题Walkers Deep Ridged
广告公司
广告战役 Go Big or Go Home
广告主 Walkers
品牌 Walkers
首次发布日期
行业领域 食品
剧情简介 ‘Go Big or Go Home’, a multi-platform immersive video experience, could win you up to £50,000. Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000.When you enter your on-pack code into the game’s bespoke website, Lester, “a man without fear”, introduces you to the game and presents you with the choice to either “Go Big” and potentially win big, or “Go Home” with your cash and avoid losing everything. Lester encourages “going big” at every stage, goading players to be brave and scolding those who conservatively retire “home” 
哲学 AMV BBDO, in partnership with Initials Marketing, has created an original digital campaign for Walkers, aiming to drive sales and awareness by getting young males to buy a pack of Deep Ridged and play ‘Go Big or Go Home’. 
媒体类别 Web Film
长度
广告经理
广告经理
广告经理
文案
美术指导
客户经理
客户经理
客户经理
广告公司制片
广告公司制片
广告公司制片
广告公司制片
广告公司制片
客户企划
媒介公司
媒介企划
制作公司
导演
制作公司制片
制作公司制片
制作公司制片
后期制作
音频后期制作
Interactive Design

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